YouTube: Another Brand Safety Scandal

Feb 12, 2020 | by Stefanos Charalampous Introduction Many companies, no matter how big or small, choose to advertise on YouTube. This doesn’t come as a surprise since YouTube was and still is one of the biggest social media platforms.   In 2017, however, we all witnessed many big companies facing issues with their advertisements

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BERT: Google’s New Algorithm available in Greek

Dec 17, 2019 | by Stefanos Charalampous Introduction During the final week of October 2019, Google started rolling out its new algorithm called BERT. BERT is the biggest algorithm change google has done since 2015 (RankBrain), affecting 1 in 10 query searches.   What is BERT? Bert stands for Bidirectional Encoder Representations from Transformers. It

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Social Media and Politics: Should they be separated?

Nov 20, 2019 | by Stefanos Charalampous Introduction On November 3, 2019, Twitter’s CEO Jack Dorsey made an announcement confirming twitter’s stance on the heatedly debated issue of policies in regards to advertisements (ads) with political content.  The stance is quite clear and it follows that of other social media platforms such as LinkedIn, TikTok

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The Taboola and Outbrain merger: A new player in the advertising game

Oct 30, 2019 | by Stefanos Charalampous Introduction  Taboola and Outbrain, two major New York City-based rival advertising companies, announced on October 3, 2019, that they will merge and form a single company under the name of ‘Taboola’ to become a worthy competitor to the likes of Google, Facebook, and Amazon in the advertising game.

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WFA Global Media Charter: Updates and Results  

Oct 10, 2019 | by Stefanos Charalampous Who is WFA and who created this Global Media Charter?   WFA stands for the World Federation of Advertisers and it’s an organization with a primary focus on the common interests of the marketers. During June 2018, WFA released a full version of the Global Media Charter to reform the

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‘The new Google Core Update has turned the SEO world upside down’

Oct 03, 2019 | by Stefanos Charalampous When, Why and How? During the 4th week of September 2019, the most significant news in the world of SEO (Search Engine Optimization) was Google’s new Core update. This update took place on September 24, 2019, and as expected, this update came with questions such as “What does

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