{"id":1094,"date":"2018-10-31T11:21:18","date_gmt":"2018-10-31T11:21:18","guid":{"rendered":"https:\/\/slnetwork.primetel.cloud\/?p=1094"},"modified":"2023-11-01T11:17:04","modified_gmt":"2023-11-01T11:17:04","slug":"brand-safety","status":"publish","type":"post","link":"https:\/\/sigmalivenetwork.com\/en\/2018\/10\/31\/brand-safety\/","title":{"rendered":"Brand Safety"},"content":{"rendered":"
\n

\u0393\u03c1\u03ac\u03c6\u03bf\u03c5\u03bd \u03bf\u03b9:
\u039c\u03b1\u03c1\u03af\u03b1 \u0392\u03b1\u03c1\u03b5\u03bb\u03ac\u03ba\u03b7 (Advertising Manager) \u03ba\u03b1\u03b9 \u039b\u03bf\u03cd\u03b7\u03c2 \u039a\u03b1\u03c3\u03c4\u03b5\u03bb\u03bb\u03b1\u03bd\u03ae (Brand Manager)<\/p>\n<\/blockquote>\n\n\n\n

\u0393\u03b9\u03b1 \u03c0\u03bf\u03bb\u03bb\u03bf\u03cd\u03c2 \u03b5\u03c0\u03b1\u03b3\u03b3\u03b5\u03bb\u03bc\u03b1\u03c4\u03af\u03b5\u03c2 \u03c4\u03bf\u03c5 Marketing \u03c4\u03bf \u03bd\u03b1 \u00ab\u03c0\u03ac\u03bd\u03b5 \u03b4\u03b9\u03b1\u03b4\u03b9\u03ba\u03c4\u03c5\u03b1\u03ba\u03ac\u00bb \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03c0\u03b9\u03b1 \u03b5\u03c0\u03b9\u03bb\u03bf\u03b3\u03ae, \u03b5\u03af\u03bd\u03b1\u03b9 \u03b1\u03bd\u03ac\u03b3\u03ba\u03b7. \u0397 \u03c0\u03c1\u03ce\u03c4\u03b7 \u03ba\u03b1\u03b9 \u03c0\u03b9\u03bf \u03c3\u03c5\u03bd\u03ae\u03b8\u03b7\u03c2 \u03c4\u03b5\u03c7\u03bd\u03b9\u03ba\u03ae \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03b5\u03c0\u03b9\u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03ae\u03c3\u03b5\u03b9\u03c2 \u03c4\u03bf \u00abbrand\u00bb \u03c3\u03bf\u03c5 \u03b5\u03af\u03bd\u03b1\u03b9 \u03bc\u03ad\u03c3\u03c9 \u03c4\u03c9\u03bd \u03ba\u03bb\u03b1\u03c3\u03c3\u03b9\u03ba\u03ce\u03bd banner ads \u03ae text ads.\u039f\u03b9 \u03b5\u03c0\u03b9\u03bb\u03bf\u03b3\u03ad\u03c2 \u03b3\u03b9\u03b1 \u03c4\u03bf \u03c0\u03bf\u03c5 \u03b8\u03b1 \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03b9\u03c3\u03c4\u03b5\u03af \u03ad\u03bd\u03b1 brand \u03b5\u03af\u03bd\u03b1\u03b9 \u03c0\u03bf\u03bb\u03bb\u03ad\u03c2 \u03ba\u03b1\u03b9 \u03bf\u03b9 media buyers \u03c4\u03c9\u03bd \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03b9\u03c3\u03c4\u03b9\u03ba\u03ce\u03bd \u03b3\u03c1\u03b1\u03c6\u03b5\u03af\u03c9\u03bd \u03b1\u03bb\u03bb\u03ac \u03ba\u03b1\u03b9 \u03bf\u03b9 brand managers \u03c4\u03bf \u03b3\u03bd\u03c9\u03c1\u03af\u03b6\u03bf\u03c5\u03bd \u03c0\u03bb\u03ad\u03bf\u03bd \u03c0\u03bf\u03bb\u03cd \u03ba\u03b1\u03bb\u03ac. \u03a0\u03bf\u03b9\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03cc\u03bc\u03c9\u03c2 \u03c4\u03b1 \u03c3\u03b7\u03bc\u03b5\u03af\u03b1 \u03c0\u03bf\u03c5 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03ad\u03bd\u03b1\u03c2 marketer \u03bd\u03b1 \u03c0\u03c1\u03bf\u03c3\u03ad\u03be\u03b5\u03b9 \u03cc\u03c4\u03b1\u03bd \u03b5\u03c0\u03b9\u03bb\u03ad\u03b3\u03b5\u03b9 \u03c0\u03bf\u03c5 \u03b8\u03b1 \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03af\u03c3\u03b5\u03b9 \u03c4\u03bf brand \u03c4\u03bf\u03c5; \u0388\u03bd\u03b1 \u03b1\u03c0\u03cc \u03c4\u03b1 \u03c0\u03bf\u03bb\u03c5\u03c3\u03c5\u03b6\u03b7\u03c4\u03b7\u03bc\u03ad\u03bd\u03b1 \u03b8\u03ad\u03bc\u03b1\u03c4\u03b1 \u03c4\u03bf \u03c4\u03b5\u03bb\u03b5\u03c5\u03c4\u03b1\u03af\u03bf \u03b4\u03b9\u03ac\u03c3\u03c4\u03b7\u03bc\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03bf \u03bb\u03b5\u03b3\u03cc\u03bc\u03b5\u03bd\u03bf \u00abBrand Safety\u00bb<\/p>\n\n\n\n

\u0391\u03c0\u03cc \u03c4\u03b7\u03bd \u03c0\u03bb\u03b5\u03c5\u03c1\u03ac \u03c4\u03bf\u03c5 \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03b9\u03c3\u03c4\u03ae \u03ba\u03b1\u03b9 \u03c4\u03bf\u03c5 \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03b9\u03b6\u03cc\u03bc\u03b5\u03bd\u03bf\u03c5 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b1\u03c1\u03ba\u03b5\u03c4\u03ac \u03b4\u03cd\u03c3\u03ba\u03bf\u03bb\u03bf \u03c4\u03bf \u03bd\u03b1 \u03c5\u03c0\u03ac\u03c1\u03c7\u03b5\u03b9 \u03ad\u03bb\u03b5\u03b3\u03c7\u03bf\u03c2 \u03c3\u03b5 \u03c3\u03c7\u03ad\u03c3\u03b7 \u03bc\u03b5 \u03c4\u03bf \u03c0\u03bf\u03c5 \u03b5\u03bc\u03c6\u03b1\u03bd\u03af\u03b6\u03b5\u03c4\u03b1\u03b9 \u03b7 \u03b4\u03b9\u03b1\u03c6\u03ae\u03bc\u03b9\u03c3\u03b7. \u0397 \u03bc\u03b5\u03b3\u03ac\u03bb\u03b7 \u03b1\u03bd\u03b7\u03c3\u03c5\u03c7\u03af\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03bc\u03ae\u03c0\u03c9\u03c2 \u03ba\u03b1\u03b9 \u03c4\u03bf Brand \u00ab\u03c0\u03ad\u03c3\u03b5\u03b9\u00bb \u03b4\u03af\u03c0\u03bb\u03b1 \u03c3\u03b5 \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03cc\u03bc\u03b5\u03bd\u03bf \u03c4\u03bf \u03bf\u03c0\u03bf\u03af\u03bf \u03cc\u03c7\u03b9 \u03bc\u03cc\u03bd\u03bf \u03b4\u03b5\u03bd \u03b8\u03b1 \u03ba\u03ac\u03bd\u03b5\u03b9 \u03ba\u03b1\u03bb\u03cc \u03c3\u03c4\u03bf brand \u03b1\u03bb\u03bb\u03ac \u03ba\u03b1\u03ba\u03cc. (Mcstay, 2016).<\/p>\n\n\n\n

\u03a5\u03c0\u03ac\u03c1\u03c7\u03bf\u03c5\u03bd \u03c0\u03b5\u03c1\u03b9\u03c0\u03c4\u03ce\u03c3\u03b5\u03b9\u03c2 \u03c0\u03bf\u03c5 \u03c0\u03bf\u03bb\u03c5\u03b5\u03b8\u03bd\u03b9\u03ba\u03ad\u03c2 \u03b5\u03c4\u03b1\u03b9\u03c1\u03b5\u03af\u03b5\u03c2 \u03ba\u03b1\u03b9 \u03c4\u03b5\u03c1\u03ac\u03c3\u03c4\u03b9\u03b5\u03c2 \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03b9\u03c3\u03c4\u03b9\u03ba\u03ad\u03c2 \u03b5\u03c4\u03b1\u03b9\u03c1\u03b5\u03af\u03b5\u03c2 \u03ad\u03c7\u03bf\u03c5\u03bd \u03c3\u03c4\u03b1\u03bc\u03b1\u03c4\u03ae\u03c3\u03b5\u03b9 \u03c4\u03b9\u03c2 \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03af\u03c3\u03b5\u03b9\u03c2 \u03c3\u03b5 \u03c0\u03bb\u03b1\u03c4\u03c6\u03cc\u03c1\u03bc\u03b5\u03c2 \u03ba\u03bf\u03bb\u03bf\u03c3\u03c3\u03bf\u03cd\u03c2 \u03cc\u03c0\u03c9\u03c2 \u03b7 Google \u03b1\u03c6\u03bf\u03cd \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03af\u03c3\u03b5\u03b9\u03c2 \u03b5\u03bc\u03c6\u03b1\u03bd\u03af\u03c3\u03c4\u03b7\u03ba\u03b1\u03bd \u03b4\u03af\u03c0\u03bb\u03b1 \u03c3\u03b5 \u00ab\u03bc\u03b7 \u03b1\u03c3\u03c6\u03b1\u03bb\u03ad\u03c2 \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03cc\u03bc\u03b5\u03bd\u03bf\u00bb.
\u03a3\u03b5 \u03c0\u03c1\u03cc\u03c3\u03c6\u03b1\u03c4\u03b7 \u03ad\u03c1\u03b5\u03c5\u03bd\u03b1 \u03c4\u03bf\u03c5 \u039c\u03b1\u03c1\u03c4\u03af\u03bf\u03c5 \u03c6\u03b1\u03af\u03bd\u03b5\u03c4\u03b1\u03b9 \u03bc\u03b5\u03b3\u03ac\u03bb\u03b1 brands \u03cc\u03c0\u03c9\u03c2 Mercedes \u2013 Benz \u03ba\u03b1\u03b9 Waitrose \u03bd\u03b1 \u201c\u03ad\u03c4\u03c1\u03b5\u03c7\u03b1\u03bd\u201d \u03c4\u03b1 \u03b5\u03c0\u03b9\u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03b9\u03b1\u03ba\u03ac \u03bc\u03ae\u03bd\u03c5\u03bc\u03b1 \u03c4\u03bf\u03c5\u03c2 \u03b4\u03af\u03c0\u03bb\u03b1 \u03b1\u03c0\u03cc \u03b5\u03be\u03c4\u03c1\u03b5\u03bc\u03b9\u03c3\u03c4\u03b9\u03ba\u03ad\u03c2 \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03af\u03c3\u03b5\u03b9\u03c2, \u03c6\u03c5\u03c3\u03b9\u03ba\u03ac \u03b1\u03c5\u03c4\u03cc \u03b3\u03b9\u03bd\u03cc\u03c4\u03b1\u03bd \u03b5\u03bd \u03b1\u03b3\u03bd\u03bf\u03af\u03b1 \u03c4\u03bf\u03c5\u03c2, \u03c3\u03c4\u03b7\u03bd \u03c0\u03bb\u03b1\u03c4\u03c6\u03cc\u03c1\u03bc\u03b1 \u03c4\u03b7\u03c2 Google. \u039c\u03b5\u03c4\u03ac \u03b1\u03c0\u03cc \u03b1\u03c5\u03c4\u03ae \u03c4\u03b7\u03bd \u03b1\u03c0\u03bf\u03ba\u03ac\u03bb\u03c5\u03c8\u03b7 \u03b7 \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03b9\u03c3\u03c4\u03b9\u03ba\u03ae \u03b5\u03c4\u03b1\u03b9\u03c1\u03af\u03b1 Havas \u03b1\u03c0\u03ad\u03c3\u03c5\u03c1\u03b5 \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd \u03c0\u03bb\u03b1\u03c4\u03c6\u03cc\u03c1\u03bc\u03b1 \u03c4\u03b7\u03c2 Google \u03bc\u03b5\u03b3\u03ac\u03bb\u03b1 brands \u03cc\u03c0\u03c9\u03c2: L\u2019Oreal, McDonald\u2019s, Audi, Starbucks, Pepsi, Dish Network and General Motors. (Castillo, 2017). \u0397 Havas Group U.K. \u03c4\u03bf\u03bd \u039c\u03ac\u03c1\u03c4\u03b9\u03bf \u03c4\u03bf\u03c5 2017, \u03b5\u03ba \u03bc\u03ad\u03c1\u03bf\u03c5\u03c2 \u03c4\u03c9\u03bd \u03c0\u03b5\u03bb\u03b1\u03c4\u03ce\u03bd \u03c4\u03b7\u03c2, \u03b1\u03bd\u03ac\u03bc\u03b5\u03c3\u03b1 \u03c4\u03bf\u03c5\u03c2 BBC, Dominos, Hyundai, Kia \u03b5\u03be\u03ad\u03b4\u03c9\u03c3\u03b5 \u03b1\u03bd\u03b1\u03ba\u03bf\u03af\u03bd\u03c9\u03c3\u03b7 \u03cc\u03c4\u03b9 \u03b8\u03b1 \u03c3\u03c4\u03b1\u03bc\u03b1\u03c4\u03ae\u03c3\u03b5\u03b9 \u03c4\u03b7\u03bd \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03b9\u03c3\u03c4\u03b9\u03ba\u03ae \u03b5\u03c0\u03ad\u03bd\u03b4\u03c5\u03c3\u03b7 \u03c3\u03c4\u03bf YouTube \u03ba\u03b1\u03b9 \u03c3\u03c4\u03bf Google Display Network (GDN). (Stein, 2017).<\/p>\n\n\n\n

\u039c\u03cc\u03bb\u03b9\u03c2 \u03c4\u03bf\u03bd \u03c0\u03c1\u03bf\u03b7\u03b3\u03bf\u03cd\u03bc\u03b5\u03bd\u03bf \u03bc\u03ae\u03bd\u03b1 \u03b7 Vodafone \u03b5\u03b9\u03c3\u03ae\u03b3\u03b1\u03b3\u03b5 \u03bc\u03b9\u03b1 \u03bd\u03ad\u03b1 \u03c3\u03ba\u03bb\u03b7\u03c1\u03ae \u03c0\u03b1\u03b3\u03ba\u03cc\u03c3\u03bc\u03b9\u03b1 \u03c0\u03bf\u03bb\u03b9\u03c4\u03b9\u03ba\u03ae \u03c0\u03bf\u03c5 \u03c0\u03b5\u03c1\u03b9\u03bf\u03c1\u03af\u03b6\u03b5\u03b9 \u03c4\u03b9\u03c2 \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03af\u03c3\u03b5\u03b9\u03c2 \u03c4\u03b7\u03c2 \u03c3\u03b5 \u03b9\u03c3\u03c4\u03cc\u03c4\u03bf\u03c0\u03bf\u03c5\u03c2 \u03c0\u03bf\u03c5 \u03b1\u03bd\u03ae\u03ba\u03bf\u03c5\u03bd \u03c3\u03c4\u03b7\u03bd \u00ab\u03bb\u03b5\u03c5\u03ba\u03ae \u03bb\u03af\u03c3\u03c4\u03b1\u201d. (Sweney, 2017)
\u03a0\u03c9\u03c2 \u03bb\u03bf\u03b9\u03c0\u03cc\u03bd \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03ba\u03ac\u03c0\u03bf\u03b9\u03bf\u03c2 \u03bd\u03b1 \u03c0\u03c1\u03bf\u03c3\u03c4\u03b1\u03c4\u03ad\u03c8\u03b5\u03b9 \u03c4\u03bf brand \u03c4\u03bf\u03c5 \u03b1\u03c0\u03cc \u03c4\u03bf \u03bd\u03b1 \u03b5\u03bc\u03c6\u03b1\u03bd\u03af\u03b6\u03b5\u03c4\u03b1\u03b9 \u03b4\u03af\u03c0\u03bb\u03b1 \u03c3\u03b5 \u00ab\u03b1\u03ba\u03b1\u03c4\u03ac\u03bb\u03bb\u03b7\u03bb\u03bf\u00bb \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03cc\u03bc\u03b5\u03bd\u03bf;<\/p>\n\n\n\n

\u03a3\u03b5 \u03c0\u03c1\u03cc\u03c3\u03c6\u03b1\u03c4\u03b7 \u03c3\u03c5\u03bd\u03ad\u03bd\u03c4\u03b5\u03c5\u03be\u03b7 \u03c4\u03bf\u03c5 \u03bf Mark Finney, \u03b4\u03b9\u03b5\u03c5\u03b8\u03c5\u03bd\u03c4\u03ae\u03c2 \u039c\u03ad\u03c3\u03c9\u03bd \u03bc\u03b1\u03b6\u03b9\u03ba\u03ae\u03c2 \u03b5\u03bd\u03b7\u03bc\u03ad\u03c1\u03c9\u03c3\u03b7\u03c2 \u03ba\u03b1\u03b9 \u03b4\u03b9\u03b1\u03c6\u03ae\u03bc\u03b9\u03c3\u03b7\u03c2 \u03c4\u03b7\u03c2 ISBA, \u03c3\u03c7\u03bf\u03bb\u03af\u03b1\u03c3\u03b5 \u03b3\u03b9\u03b1 \u03c4\u03b7\u03bd \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c4\u03bf\u03c5 \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03b9\u03c3\u03c4\u03b9\u03ba\u03bf\u03cd \u03c0\u03b5\u03c1\u03b9\u03b2\u03ac\u03bb\u03bb\u03bf\u03bd\u03c4\u03bf\u03c2 \u03ba\u03b9 \u03b1\u03bd\u03ad\u03c6\u03b5\u03c1\u03b5 \u03cc\u03c4\u03b9 \u03c5\u03c0\u03ac\u03c1\u03c7\u03bf\u03c5\u03bd \u03ba\u03b5\u03bd\u03ac \u03c3\u03c4\u03b7\u03bd Google \u03ba\u03b1\u03b9 \u03cc\u03c7\u03b9 \u03bc\u03cc\u03bd\u03bf \u03c3\u03c4\u03b7\u03bd Google \u03b1\u03bb\u03bb\u03ac \u03c3\u03b5 \u03bf\u03c0\u03bf\u03b9\u03bf\u03b4\u03ae\u03c0\u03bf\u03c4\u03b5 \u2018\u2019\u03c0\u03b1\u03af\u03c7\u03c4\u03b7\u2019\u2019 \u03c0\u03bf\u03c5 \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03b5\u03af \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03b9\u03c3\u03c4\u03b9\u03ba\u03ae \u03c4\u03b5\u03c7\u03bd\u03bf\u03bb\u03bf\u03b3\u03af\u03b1, \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03c0\u03b9\u03bf \u03b9\u03c3\u03c7\u03c5\u03c1\u03ad\u03c2 \u03b4\u03b9\u03b1\u03b4\u03b9\u03ba\u03b1\u03c3\u03af\u03b5\u03c2 (Hall, 2017). \u0397 \u03b1\u03bb\u03ae\u03b8\u03b5\u03b9\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03cc\u03c4\u03b9 \u03b5\u03ac\u03bd \u03b5\u03c0\u03b9\u03bb\u03ad\u03be\u03b5\u03b9 \u03bf \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03b9\u03b6\u03cc\u03bc\u03b5\u03bd\u03bf\u03c2 \u03bd\u03b1 \u03b1\u03b3\u03bf\u03c1\u03ac\u03c3\u03b5\u03b9 \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03b9\u03c3\u03c4\u03b9\u03ba\u03cc \u03c7\u03ce\u03c1\u03bf \u03bc\u03ad\u03c3\u03c9 \u03b1\u03c5\u03c4\u03bf\u03bc\u03b1\u03c4\u03bf\u03c0\u03bf\u03b9\u03b7\u03bc\u03ad\u03bd\u03c9\u03bd \u03c0\u03bb\u03b1\u03c4\u03c6\u03cc\u03c1\u03bc\u03c9\u03bd, \u03b1\u03ba\u03cc\u03bc\u03b7 \u03b4\u03b5\u03bd \u03c5\u03c0\u03ac\u03c1\u03c7\u03b5\u03b9 \u03bc\u03b5\u03b3\u03ac\u03bb\u03b7 \u03b5\u03b3\u03b3\u03cd\u03b7\u03c3\u03b7 \u03b3\u03b9\u03b1 \u03c4\u03bf brand safety \u03ba\u03b1\u03b9 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b1\u03c0\u03bf\u03b4\u03b5\u03c7\u03c4\u03b5\u03af \u03cc\u03c4\u03b9 \u03c0\u03b1\u03af\u03c1\u03bd\u03b5\u03b9 \u03c4\u03bf \u03c1\u03af\u03c3\u03ba\u03bf \u03b7 \u03b4\u03b9\u03b1\u03c6\u03ae\u03bc\u03b9\u03c3\u03b7 \u03bd\u03b1 \u03b5\u03bc\u03c6\u03b1\u03bd\u03b9\u03c3\u03c4\u03b5\u03af \u03b4\u03af\u03c0\u03bb\u03b1 \u03b1\u03c0\u03cc \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03cc\u03bc\u03b5\u03bd\u03bf \u03b1\u03ba\u03cc\u03bc\u03b7 \u03ba\u03b1\u03b9 \u03c4\u03c1\u03bf\u03bc\u03bf\u03ba\u03c1\u03b1\u03c4\u03b9\u03ba\u03cc.<\/p>\n\n\n\n

\u03a6\u03c5\u03c3\u03b9\u03ba\u03ac \u03ba\u03b1\u03b9 \u03c5\u03c0\u03ac\u03c1\u03c7\u03bf\u03c5\u03bd \u03b1\u03c1\u03ba\u03b5\u03c4\u03ad\u03c2 \u03b5\u03be\u03b5\u03bb\u03af\u03be\u03b5\u03b9\u03c2 \u03b3\u03cd\u03c1\u03c9 \u03b1\u03c0\u03cc \u03c4\u03bf \u03b8\u03ad\u03bc\u03b1, \u03cc\u03c0\u03c9\u03c2 \u03b3\u03b9\u03b1 \u03c0\u03b1\u03c1\u03ac\u03b4\u03b5\u03b9\u03b3\u03bc\u03b1 \u03b7 \u03b1\u03bd\u03b1\u03ba\u03bf\u03af\u03bd\u03c9\u03c3\u03b7 \u03b1\u03c0\u03cc \u03c4\u03bf Interactive Advertising Bureau (IAB) \u03cc\u03c4\u03b9 \u03cc\u03bb\u03bf\u03b9 \u03bf\u03b9 \u03b5\u03ba\u03b4\u03cc\u03c4\u03b5\u03c2 \u03ba\u03b1\u03b9 \u03bf\u03b9 \u03b5\u03c4\u03b1\u03b9\u03c1\u03b5\u03af\u03b5\u03c2 \u03c4\u03b5\u03c7\u03bd\u03bf\u03bb\u03bf\u03b3\u03af\u03b1\u03c2 \u03b8\u03b1 \u03c5\u03c0\u03bf\u03c7\u03c1\u03b5\u03c9\u03b8\u03bf\u03cd\u03bd \u03bd\u03b1 \u03b5\u03b3\u03b3\u03c1\u03b1\u03c6\u03bf\u03cd\u03bd \u03c3\u03c4\u03b7\u03bd Trustworthy Accountability Group (TAG), \u03c4\u03bf \u03c0\u03c1\u03cc\u03b3\u03c1\u03b1\u03bc\u03bc\u03b1 \u03c4\u03b7\u03c2 \u03b2\u03b9\u03bf\u03bc\u03b7\u03c7\u03b1\u03bd\u03af\u03b1\u03c2 \u03c8\u03b7\u03c6\u03b9\u03b1\u03ba\u03ce\u03bd \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03af\u03c3\u03b5\u03c9\u03bd \u03b3\u03b9\u03b1 \u03c4\u03b7\u03bd \u03ba\u03b1\u03c4\u03b1\u03c0\u03bf\u03bb\u03ad\u03bc\u03b7\u03c3\u03b7 \u03c4\u03b7\u03c2 \u03b1\u03c0\u03ac\u03c4\u03b7\u03c2 \u03ba\u03b1\u03b9 \u03ac\u03bb\u03bb\u03c9\u03bd \u03b5\u03b3\u03ba\u03bb\u03b7\u03bc\u03b1\u03c4\u03b9\u03ba\u03ce\u03bd \u03b4\u03c1\u03b1\u03c3\u03c4\u03b7\u03c1\u03b9\u03bf\u03c4\u03ae\u03c4\u03c9\u03bd, \u03bf\u03cd\u03c4\u03c9\u03c2 \u03ce\u03c3\u03c4\u03b5 \u03bd\u03b1 \u03c0\u03b1\u03c1\u03b1\u03bc\u03b5\u03af\u03bd\u03bf\u03c5\u03bd \u03b5\u03c0\u03b9\u03bb\u03ad\u03be\u03b9\u03bc\u03b5\u03c2 \u03b3\u03b9\u03b1 \u03c4\u03b7 \u03c3\u03c5\u03bd\u03ad\u03c7\u03b9\u03c3\u03b7 \u03c4\u03b7\u03c2 \u03c3\u03c5\u03bc\u03bc\u03b5\u03c4\u03bf\u03c7\u03ae\u03c2 \u03c4\u03bf\u03c5\u03c2 \u03c3\u03c4\u03b7\u03bd \u03ba\u03bf\u03c1\u03c5\u03c6\u03b1\u03af\u03b1 \u03b5\u03c0\u03b1\u03b3\u03b3\u03b5\u03bb\u03bc\u03b1\u03c4\u03b9\u03ba\u03ae \u03ad\u03bd\u03c9\u03c3\u03b7 \u03c4\u03bf\u03c5 \u03ba\u03bb\u03ac\u03b4\u03bf\u03c5. \u0397 IAB \u03ad\u03b4\u03c9\u03c3\u03b5 \u03b4\u03b9\u03bf\u03c1\u03af\u03b1 \u03c3\u03c4\u03b9\u03c2 463 \u03bc\u03ad\u03bb\u03b7-\u03b5\u03c4\u03b1\u03b9\u03c1\u03b5\u03af\u03b5\u03c2 \u03ad\u03c9\u03c2 \u03c4\u03b7\u03bd 1\u03b7 \u0399\u03bf\u03c5\u03bd\u03af\u03bf\u03c5 2018 \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03b5\u03b3\u03b3\u03c1\u03b1\u03c6\u03bf\u03cd\u03bd \u03c3\u03c4\u03b7\u03bd TAG, \u03bc\u03b9\u03b1 \u03b4\u03b9\u03b1\u03b4\u03b9\u03ba\u03b1\u03c3\u03af\u03b1 \u03c0\u03bf\u03c5 \u03c4\u03bf\u03c5\u03c2 \u03b5\u03c0\u03b1\u03bb\u03b7\u03b8\u03b5\u03cd\u03b5\u03b9 \u03c9\u03c2 \u03bd\u03cc\u03bc\u03b9\u03bc\u03bf\u03c5\u03c2 \u03c3\u03c5\u03bc\u03bc\u03b5\u03c4\u03ad\u03c7\u03bf\u03bd\u03c4\u03b5\u03c2 \u03c3\u03c4\u03bf\u03bd \u03ba\u03bb\u03ac\u03b4\u03bf \u03c4\u03b7\u03c2 \u03c8\u03b7\u03c6\u03b9\u03b1\u03ba\u03ae\u03c2 \u03b4\u03b9\u03b1\u03c6\u03ae\u03bc\u03b9\u03c3\u03b7\u03c2. (\u0399\u0391\u0392, 2017).<\/p>\n\n\n\n

\u039f\u03b9 \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03b9\u03c3\u03c4\u03ad\u03c2 \u03ba\u03b1\u03b9 \u03bf\u03b9 \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03b9\u03b6\u03cc\u03bc\u03b5\u03bd\u03bf\u03b9 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c3\u03af\u03b3\u03bf\u03c5\u03c1\u03bf\u03b9 \u03b3\u03b9\u03b1 \u03c4\u03bf \u03c0\u03bf\u03c5 \u03b1\u03b3\u03bf\u03c1\u03ac\u03b6\u03bf\u03c5\u03bd, \u03ba\u03b1\u03b8\u03ce\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c0\u03bf\u03bb\u03cd \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03cc \u03bd\u03b1 \u03b3\u03bd\u03c9\u03c1\u03af\u03b6\u03bf\u03c5\u03bd \u03c4\u03bf \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03cc\u03bc\u03b5\u03bd\u03bf \u03c4\u03b7\u03c2 \u03b9\u03c3\u03c4\u03bf\u03c3\u03b5\u03bb\u03af\u03b4\u03b1\u03c2 \u03c0\u03bf\u03c5 \u03b8\u03b1 \u03b5\u03bc\u03c6\u03b1\u03bd\u03b9\u03c3\u03c4\u03b5\u03af \u03c4\u03bf \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03b9\u03c3\u03c4\u03b9\u03ba\u03cc banner. \u0388\u03bd\u03b1\u03c2 \u03c3\u03af\u03b3\u03bf\u03c5\u03c1\u03bf\u03c2 \u03c4\u03c1\u03cc\u03c0\u03bf\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b7 \u03b5\u03c0\u03b9\u03bb\u03bf\u03b3\u03ae \u03bd\u03b1 \u03b1\u03b3\u03bf\u03c1\u03ac\u03b6\u03bf\u03c5\u03bd \u03b4\u03b9\u03b1\u03c6\u03ae\u03bc\u03b9\u03c3\u03b7 \u03b1\u03c0\u03cc \u03ba\u03b1\u03c4\u03b1\u03be\u03b9\u03c9\u03bc\u03ad\u03bd\u03bf\u03c5\u03c2 \u03b5\u03ba\u03b4\u03bf\u03c4\u03b9\u03ba\u03bf\u03cd\u03c2 \u03bf\u03af\u03ba\u03bf\u03c5\u03c2, \u03bf\u03b9 \u03bf\u03c0\u03bf\u03af\u03bf\u03b9 \u03c0\u03b1\u03c1\u03ac\u03b3\u03bf\u03c5\u03bd \u03c5\u03c8\u03b7\u03bb\u03ae\u03c2 \u03b1\u03be\u03af\u03b1 \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03cc\u03bc\u03b5\u03bd\u03bf. \u0397 \u03b1\u03c0\u03b5\u03c5\u03b8\u03b5\u03af\u03b1\u03c2 \u03b4\u03b9\u03b1\u03c6\u03ae\u03bc\u03b9\u03c3\u03b7 \u03c3\u03b5 local \u03b9\u03c3\u03c4\u03bf\u03c3\u03b5\u03bb\u03af\u03b4\u03b5\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c0\u03b9\u03bf \u03b5\u03bb\u03b5\u03b3\u03c7\u03cc\u03bc\u03b5\u03bd\u03b7 \u03b3\u03b9\u03b1\u03c4\u03af \u03bf\u03b9 \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03b5\u03c2 \u03b4\u03b9\u03b1\u03b4\u03b9\u03ba\u03b1\u03c3\u03af\u03b5\u03c2 \u03b4\u03b9\u03b5\u03ba\u03c0\u03b5\u03c1\u03b1\u03b9\u03ce\u03bd\u03bf\u03bd\u03c4\u03b1\u03b9 \u03b1\u03c0\u03cc \u03b5\u03be\u03b5\u03b9\u03b4\u03b9\u03ba\u03b5\u03c5\u03bc\u03ad\u03bd\u03bf\u03c5\u03c2.<\/p>\n\n\n\n

\u0392\u03b9\u03b2\u03bb\u03b9\u03bf\u03b3\u03c1\u03b1\u03c6\u03af\u03b1<\/em>
Castillo , M., 2017. cnbc. [\u0397\u03bb\u03b5\u03ba\u03c4\u03c1\u03bf\u03bd\u03b9\u03ba\u03cc]<\/em>
Available at: http:\/\/www.cnbc.com\/2017\/05\/05\/mediaradar-youtube-lost-5-percent-of-advertisers-in-april.html<\/em>
[\u03a0\u03c1\u03cc\u03c3\u03b2\u03b1\u03c3\u03b7 25 July 2017].<\/em>
Hall, E., 2017. \u0391dage. [\u0397\u03bb\u03b5\u03ba\u03c4\u03c1\u03bf\u03bd\u03b9\u03ba\u03cc]<\/em>
Available at: http:\/\/adage.com\/article\/special-report-advertising-week\/ad-safety-issue-youtube\/308404\/<\/em>
[\u03a0\u03c1\u03cc\u03c3\u03b2\u03b1\u03c3\u03b7 27 July 2017].<\/em>
Mcstay, A., 2016. Digital Advertising. 2nd Edition \u03b5\u03c0\u03b9\u03bc. London : Palgrave.<\/em>
Stein, L., 2017. Advertising Age. [\u0397\u03bb\u03b5\u03ba\u03c4\u03c1\u03bf\u03bd\u03b9\u03ba\u03cc]<\/em>
Available at: http:\/\/adage.com\/article\/agency-news\/havas-freezes-google-youtube-ad-spend-uk\/308328\/<\/em>
[\u03a0\u03c1\u03cc\u03c3\u03b2\u03b1\u03c3\u03b7 24 July 2017].<\/em>
Sweney, M., 2017. The Guardian. [\u0397\u03bb\u03b5\u03ba\u03c4\u03c1\u03bf\u03bd\u03b9\u03ba\u03cc]<\/em>
Available at: https:\/\/www.theguardian.com\/media\/2017\/jun\/22\/google-facebook-ads-extremist-content-advertisers-group-m<\/em>
[\u03a0\u03c1\u03cc\u03c3\u03b2\u03b1\u03c3\u03b7 24 July 2017].<\/em>
\u0399\u0391\u0392, 2017. \u0399\u0391\u0392. [\u0397\u03bb\u03b5\u03ba\u03c4\u03c1\u03bf\u03bd\u03b9\u03ba\u03cc]<\/em>
Available at: https:\/\/www.iab.com\/news\/iab-make-tag-registration-mandatory-members-fight-fraud-improve-brand-safety\/<\/em>
[\u03a0\u03c1\u03cc\u03c3\u03b2\u03b1\u03c3\u03b7 24 July 2017].<\/em><\/p>","protected":false},"excerpt":{"rendered":"

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