YouTube: Another Brand Safety Scandal
Introduction Many companies, no matter how big or small, choose to advertise on YouTube. This doesn’t come as a surprise since YouTube […]
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The Taboola and Outbrain merger: A new player in the advertising game
Introduction Taboola and Outbrain, two major New York City-based rival advertising companies, announced on October 3, 2019, that they will merge and […]
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WFA Global Media Charter: Updates and Results
Who is WFA and who created this Global Media Charter? WFA stands for the World Federation of Advertisers and it’s an organization with a […]
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