News
YouTube: Another Brand Safety Scandal
Introduction Many companies, no matter how big or small, choose to advertise on YouTube. This doesn’t come as a surprise since YouTube was and still is one of the biggest…
BERT: Google’s New Algorithm available in Greek
Introduction During the final week of October 2019, Google started rolling out its new algorithm called BERT. BERT is the biggest algorithm change google has done since 2015 (RankBrain), affecting…
Social Media and Politics: Should they be separated?
Introduction On November 3, 2019, Twitter’s CEO Jack Dorsey made an announcement confirming twitter’s stance on the heatedly debated issue of policies in regards to advertisements (ads) with political content. …
The Taboola and Outbrain merger: A new player in the advertising game
Introduction Taboola and Outbrain, two major New York City-based rival advertising companies, announced on October 3, 2019, that they will merge and form a single company under the name of…
Deepfakes – Η νέα απειλή στις αίθουσες σύνταξης
Η τεχνική του deepfake είναι η προσπάθεια ανασύνθεσης μιας ανθρώπινης μορφής με τη βοήθεια της Τεχνητής Νοημοσύνης και χρησιμοποιείται για να συνδυάσει μια υπάρχουσα εικόνα ή βίντεο με μία άλλη,…
WFA Global Media Charter: Updates and Results
Who is WFA and who created this Global Media Charter? WFA stands for the World Federation of Advertisers and it’s an organization with a primary focus on the common interests of the…
‘The new Google Core Update has turned the SEO world upside down’
When, Why and How? During the 4th week of September 2019, the most significant news in the world of SEO (Search Engine Optimization) was Google’s new Core update. This update…
Brand Safety
Γράφουν οι:Μαρία Βαρελάκη (Advertising Manager) και Λούης Καστελλανή (Brand Manager) Για πολλούς επαγγελματίες του Marketing το να «πάνε διαδικτυακά» δεν είναι πια επιλογή, είναι ανάγκη. Η πρώτη και πιο συνήθης…
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