YouTube: Another Brand Safety Scandal
Introduction Many companies, no matter how big or small, choose to advertise on YouTube. This doesn’t come as a surprise since YouTube […]
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BERT: Google’s New Algorithm available in Greek
Introduction During the final week of October 2019, Google started rolling out its new algorithm called BERT. BERT is the biggest algorithm […]
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Social Media and Politics: Should they be separated?
Introduction On November 3, 2019, Twitter’s CEO Jack Dorsey made an announcement confirming twitter’s stance on the heatedly debated issue of policies […]
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The Taboola and Outbrain merger: A new player in the advertising game
Introduction Taboola and Outbrain, two major New York City-based rival advertising companies, announced on October 3, 2019, that they will merge and […]
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Deepfakes – Η νέα απειλή στις αίθουσες σύνταξης
Η τεχνική του deepfake είναι η προσπάθεια ανασύνθεσης μιας ανθρώπινης μορφής με τη βοήθεια της Τεχνητής Νοημοσύνης και χρησιμοποιείται για να συνδυάσει […]
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WFA Global Media Charter: Updates and Results
Who is WFA and who created this Global Media Charter? WFA stands for the World Federation of Advertisers and it’s an organization with a […]
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‘The new Google Core Update has turned the SEO world upside down’
When, Why and How? During the 4th week of September 2019, the most significant news in the world of SEO (Search Engine […]
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Brand Safety
Γράφουν οι:Μαρία Βαρελάκη (Advertising Manager) και Λούης Καστελλανή (Brand Manager) Για πολλούς επαγγελματίες του Marketing το να «πάνε διαδικτυακά» δεν είναι πια […]
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